Journal of Research Administration

Purpose-The present research intends to investigate how executives' perceptions toward Corporate Social Responsibilities in the automotive industry are influenced by demographic factors such as hierarchy, gender, age, and work experience. Methodology- A detailed survey questionnaire, designed on a seven-pointLikert scale, to gauge executives' perceptions of CSR within the automobile industry. Linear regression analyses were further applied to comprehensively assess the impact of demographic variables, enhancing the research's analytical rigor. Findings- Results indicate a statistically significant correlation between the demographic variables and perceptions towards both internal and external CSR challenges. As levels of hierarchy, age, and work experience increase, the perceived levels of CSR challenges decrease. A similar trend is observed with a gender transition from male to female. Social implications-This research expands the CSR dialogue by revealing the interaction of demographic factors like hierarchy, gender, age, and work experience on CSR challenges. It challenges conventional theory by encouraging gender-sensitive and generational structures. Furthermore, the data shows that work experience reduces perception of CSR challenges, advising the requirement for adaptive corporate strategies personalized to different experience levels. Practical implications-The research recommends targeted CSR approaches based on hierarchical levels and demographic factors like gender, age, and work experience. By employing robust statistical approaches, it offers a strong foundation for organizations to modify CSR initiatives and communications effectually. These findings will lead to more inclusive and sustainable CSR strategies, eventually augmenting a company's social impact and long-term sustainability. Limitations- This study is limited to the automobile sector and a specific set of demographic variables. Novelty-This research presents a novel categorization by distinguishing between internal and external CSR challenges, filling a gap often overlooked in the literature. By concentrating on the automobile industry, the study discloses sector-specific CSR differences, contributing to a more targeted approach for practitioners. The addition of variables like work experience and hierarchical level as demographic factors deals with fresh outlooks for understanding CSR perceptions. Furthermore, the employment of demanding statistical methodLinear regression analyses elevates the methodological standards for future CSR studies’ and exactness to a largely qualitative area, thereby pushing the limits of CSR research.